General Manager Folsom, CA

General Manager

Full Time • Folsom, CA

As a UFC Gym brand ambassador, the General Manager (GM) represents UFC Gym and ensures Membership Specialists (MS) provide a welcoming, informative, differentiated, high energy, and incredible experience for all prospective members during gym visits.  This position indirectly supervises the MS team with support from the Franchisee. General Managers are held accountable for achieving gym membership goals, private coaching attachment, and other sales goals.




The GM is responsible for performing the following activities for the gym: Personal Production, Weekend Management/Leadership, Staffing, Training, and Performance Management, assemble and manage a fully engaged and high performing membership team that aligns with company values and goals. 


Sales Execution on Key Metrics & Drivers, Personal Production; Deliver Results 

  • Ensure membership execution on lead, appointment setting, and guest goal to hit financial targets set forth by the company.
  • Provide on-going training on hitting 50% of guest conversion, 40% Ultimate Mix, and 25% attachment of point of sale private coaching.
  • Inspire guests to purchase memberships. Turn every guest gym visit into a new member relationship by listening to guests’ goals, presenting UFC Gym in a way that best connects with the member, and establishing trust in UFC Gym through transparent pricing, open dialogue, and a passion for fitness.
  • Ensure personal membership execution on lead generation, appointment setting, and hitting personal guest goal in order to hit financial targets set forth by the company.
  • Ensure that the membership department hits monthly targets in New Member Sales, Electronic Funds Transfer, and Point of Sale Private Coaching goals.  
  • Achieve minimum goal by gym and achieve the difference between the membership team performance and monthly goals.


Weekend Management & Planning 

  • Participate and provide gym specific input into the development of the gym financial, expense, and operating plan for month.
  • Develop weekend membership plans to deliver financial and retention goals with contribution by MS’s.
  • With collaboration of the MS’s, establish priorities and goals, including revenue goals and labor targets for weekends/month for the gym.  Identify and plan execution of improvement in the gym.
  • Assist in setting monthly, weekly and daily targets that are challenging but obtainable.
  • Managing the MS schedule within budgeted hours and/or business demands.
  • Work with weekend team in all departments to set priorities and goals to deliver a great member and guest experience.
  • Provide input and report weekly and monthly results to the Franchisee regarding gym financials.


Guest Experience/Team Member Experience 

  • Establish a fun, safe, healthy, and community focused gym culture that delivers high member satisfaction and achieves maximum profitability with the support of department heads and supervisors. 
  • Be a role model for member experience by walking through gym and collecting member feedback to identify training and development opportunities for team members.
  • Resolve elevated gym member concerns on weekends; conduct on-the-spot coaching to prevent them from reoccurring.  
  • Monitor gym appearance and ensure problems are resolved in a timely manner.
  • Ensure compliance with the Company’s Time & Labor policy and practices through company timekeeping system for all MS’s.
  • Ensure company policies, procedures, programs and promotions are efficiently executed.
  • Ensures safety of employees, members and gym property.
  • When not executing other job-related tasks, be present on the gym floor and locker rooms, helping ensure a clean and safe environment, while developing relationships for prospecting.
  • Run the front desk so members receive a friendly greeting/check-in and prompt attention to their needs.


Staffing and Development 

  • Assist in Membership Specialist selection by reviewing applications, interviewing and making hiring recommendations to the Franchisee.
  • Assist with training the MS Team to generate leads/new business through member promotions, leads, referrals, appointments, shows, local events, outside marketing, and guest passes.
  • Assist in training MS Team on current marketing campaigns in order to effectively communicate to members and prospective members.
  • Assist with or conduct weekly meetings with MS’s to review performance and offer direction, inspiration, and guidance toward achieving individual and gym goals.




Knowledge, skills & abilities

  • Experience managing reports, budgeting, revenue, payroll, and/or demonstrated math analytical /ratio skills, & knowledge of fitness industry preferred.
  • Strong organizational skills and customer service orientation with proven results.
  • Experience with basic computer skills (MS Office, Internet)
  • Strong and proven leadership, communication, time management, and analytical abilities and skills.


Minimum certifications/educational level

  • High School Diploma or GED required, Bachelor’s Degree preferred.


Minimum experience

  • 1-2 years of management experience supervising 3-10 employees preferred.
  • 1-2 years of sales or related experience preferred.



This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to UFC Gym.

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Perks & Benefits

Free Membership
Employee Discount
Paid Time Off
Health Benefits for Full-Time Employees